As with most of your non-profit’s business management decisions, there are both pros and cons. Here’s a look at some of them.
As a nonprofit organization, managing your financial accounts is a greater challenge than it is for many other types of small businesses. You have regulations and requirements that for-profit businesses don’t.
Further, there’s the whole stewardship issue. You’re not exchanging goods and services with the goal of enriching shareholders or the company itself. You have a more altruistic mission. People give you money because your cause is worthy of it, without expecting a furniture store truck to back up in their driveway. You have to spend those dollars as judiciously as possible.
Don’t be fooled by the celebrity side of Twitter.